Tina Seelig, international bestselling author of WHAT I WISH I KNEW WHEN I WAS 20 and INGENIUS, offers us the tools to make our ideas a reality in INSIGHT OUT. Drawing on more than a decade of experience as a professor at Stanford University, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful.