World-renowned advisors to Fortune 500 companies and the U.S. government present a manifesto for conquering complexity and bringing clarity to business, government, and daily life. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with such organizations as Xerox, American Express, the NBA, 3M, the U.S. Air Force, the Girl Scouts, Carnegie Mellon University, and the IRS to simplify their processes, their offerings, everything they do--with dramatic results for these businesses and the customers they serve.