Creativity has long been thought of as an individual gift, best pursued alone, schools, organizations, and whole industries are built on this idea. But what if this most common belief about how creativity works is wrong? In this revised and expanded edition, psychologist Keith Sawyer tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative-even when you're alone. Sawyer draws on compelling stories of inventions and innovations: the inventors of the ATM, the mountain bike, and open source operating systems, among others, to demonstrate the freewheeling ways of true innovation. He shares the results of his own acclaimed research on jazz ensembles, improv groups, and conversation analysis, to show us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity. Now with a new chapter on web-based developments that have made collaboration central to everyone's lives, this revised and updated edition is a must read for anyone seeking to thrive and succeed by tapping into collaborative creativity